The AI ROI Reality Check: What the Numbers Actually Say

Event

Business Analysis Conference Europe 2026

Date

21–23 September 2026

Location

London, United Kingdom

Venue

Convene 133 Houndsditch

I spoke at Business Analysis Conference Europe in London about assessing whether AI projects deliver measurable business value.

The session examined AI investment beyond the price of model access, including data work, deployment, evaluation, and ongoing support. It explored how to assess results honestly and make better decisions about which initiatives deserve further investment.

Key takeaways

• Account for the full cost of implementing and operating AI.
• Separate meaningful business outcomes from impressive-looking metrics.
• Use evidence to decide whether to expand, rethink, or end an AI initiative.